Bonnie De Smet-Bacon | Founder & Strategic Operations Consultant, for leaders navigating complexity, stretched teams, and high-pressure transitions.

Real Momentum Starts Here.

Bold Vision | Clear Path

When execution wavers and stakes soar — steady leadership matters.

When Everything Feels Like a Priority

Execution Drift

  • Fragmented tasks

  • Faltering timelines

  • Lack of ownership

Pressure Peak

  • One misstep risks derailment

  • Focus under fire disappears

Proven Operator Under Pressure

OPTIFY delivers in environments where delays cost millions and momentum can crumble. Built on Builder’s urgency, Enterprise discipline, and Calm in chaos.

Real Results in High-Stakes Environments

OPTIFY’s foundation is built on the track record of founder Bonnie De Smet-Bacon, a proven operator who has delivered outcomes under pressure across healthcare systems, higher education, and startups. These results reflect the discipline, urgency, and stability that now define OPTIFY’s approach.

KECK Medicine of USC — Digital Transformation Rescued

An 18-month stalled telemedicine program was brought to resolution in just five weeks. Vendor accountability was enforced, contracts realigned, and investment salvaged—restoring organizational trust in digital initiatives.

Healthcare Startup — From Concept to Series A Readiness

Scaled a distributed global team, cut burn rate by 40%, and positioned the company for Series A funding. Guided development from concept to MVP under investor scrutiny, ensuring both operational discipline and market traction.

Stanford Health Care — Enterprise Expansion Under Pressure

During a period of major network growth, infrastructure expansion and people-readiness initiatives were led across new clinics. Directed onboarding of 3,000+ employees, ensuring regulatory compliance, space activation, and seamless go-live events. Streamlined communications and aligned executives, clinicians, and staff to deliver complex launches on time and without disruption to patient care.

Creighton University — Building Governance Where None Existed

Brought in during a capital project, the absence of formal governance was identified and addressed with a new framework. The model expanded into governance tools, templates, and portfolio oversight systems for capital initiatives. The result: projects delivered on time and on budget, with leadership gaining critical visibility for the first time.

Deep Healthcare Experience

From academic medical centers to scrappy startups, healthcare has been a proving ground for disciplined execution. OPTIFY’s edge comes from experience navigating one of the most complex and regulated sectors—where precision, resilience, and accountability are non-negotiable.

Three Step Approach to Gaining Momentum

Triage the Noise Restore Order Fast

  • Map commitments against capacity

  • Cut low-value distractions

  • Reset clear priorities

  • Timeline: Within days, teams know what moves forward

Build Systems That Scale Install Operating Structures

  • Rebuild clear workflows

  • Reset meeting cadences

  • Introduce accountability dashboards

  • Result: Systems that work under pressure

Expand Leadership Capacity
From Firefighting to Guiding

  • Create decision frameworks

  • Coach leadership effectiveness

  • Align team communication

  • Outcome: Leaders lead, teams execute with confidence

You’re in the Right Place If…

  1. Leadership bandwidth is stretched thin across too many priorities

  2. Your growth is stalled despite having the right strategy

  3. You're facing a high-stakes transition or transformation

  4. Execution keeps fragmenting despite good intentions

  5. You need someone who can step in and steady the wheel

  6. You want proven results, not just another framework

Ready to Restore Momentum

Let’s Connect.

We work best in motion, whether you’re launching, restructuring, or steadying the ship.

hello@optifyedge.com
650.302.7919

Phoenix, AZ