Traction is Just the Start.
Early wins prove potential. But sustaining momentum in high-stakes environments takes more than ambition — it takes operational discipline, adaptive systems, and leadership equipped to navigate what’s next.
OPTIFY exists to close that gap. Our experience spans industries, scale points, and stakes — from billion-dollar systems to scrappy start ups. We’ve been in the rooms where the clock is ticking, the stakes are high, and exectuion can’t wait.
Bonnie De Smet-Bacon
Founder | Strategic Operator
Bonnie is the operator founders call when the path ahead is messy and the landscape is shifting fast. She’s lived the startup grind—scaling teams from zero, launched products from concept to market, and steered companies through the pivots, funding cycles , and M&A transitions without buring out teams or budgets.
Her 15+ years include high-stakes roles in elite healthcare systems, fast-growth tech, and mission-driven startups. She’s partnered with executives at Keck Medicine of USC and Stanford Health Care, led a healthcare cybersecurity startup from concept to MVP, and positioned the organization for investor confidence and market traction.
At Optify, she pairs the founder’s mindset with an operator’s discipline—cutting through noise, installing the right mechanisms, and freeing leaders to focus on the game-changing moves only they can make.
What Drives Us
Every engagement is grounded in five principles:
Strategic Alignment – We translate vision into operating rhythms so teams know exactly what to do next week.
Executional Discipline – Plans earn their keep in delivery; we track what matters and retire what doesn’t.
Adaptive Intelligence – When the signals shift, we adjust the path without losing the objective.
Grounded Presence – Steady cadence in volatile conditions; we reduce noise so decisions land.
Human Impact – Change sticks when people own it; we design for adoption, not theatrics.
Clear Thinking . Precise Execution.
The OPTIFY Ethos —proof of practice, not slogans.
Strategy in Motion - (When the Stakes are High
Built from real-world dynamics—not whiteboard theory—we convert intent to executable plans that launch, scale, and sustain.
Precision in Execution
We don’t just map the path—we move with you. From launch to iteration, we track progress, adapt in motion, and stay in the trenches where it counts.
Integrated Intelligence
From AI insights to team dynamics and system design, we embed intelligence at every layer—so decisions are fast, aligned, and future-ready.
Steady in the Storm
When uncertainty hits, we bring calm momentum—steading the room, restoring alignment, and stabilizing execution .
Human First. Always.
Transformation lasts when it respects people. We build ownership, not compliance.
Not Theory.
Proven Groundwork.
Not Theory. Proven Groundwork.
OPTIFY was built in the fire of real-world execution—pressure tested when budgets, boards, and bold moves collide. In high-stakes moments, we bring steady hands and the right tools to keep progress moving decisively.
Our Background Spans:
Healthcare
Transforming operations and strategic delivery for leading academic medical centers including Keck Medicine of USC and Stanford Health Care—bridging clinical, operational, and digital priorities to accelerate system-wide impact.
Startups
Scaling high-growth ventures in digital health and cybersecurity—navigating the messy middle from early chaos to investor readiness, with operational structures built to last.
Mergers & Acquisitions
Navigated and supported organizations through operational readiness, cultural alignment, and integration planning to unlock value post-acquisition. Experience includes steering leadership alignment, operational model refinement, and governance setup during M&A transitions.
Learning, Enablement & Development
Turning strategy into repeatable execution through operational playbooks, onboarding frameworks, and performance systems that stick.
Public Sector & Nonprofit
Leading civic and community transformation through city-level strategy, stakeholder alignment, and mission-driven program execution. From ideation to implementation—built to serve and built to last.
Tech & Innovation
Embedding AI and emerging technologies into legacy environments with speed, structure, and scale. We bring the systems and sequencing that transform innovation from a buzzword into real, repeatable results.
The Edge We Bring
Grounded experience meets next-gen tools - built to deliver when others pause.
Examples of Impact:
Navigated M&A transitions by driving culture-first integration and implementing streamlined operating models that accelerated post-deal stability.
Designed and delivered leadership development and enablement systems at full fidelity—empowering teams to perform at scale from day one.
Orchestrated execution across clinical, technical, and executive layers in parallel, ensuring alignment and speed without sacrificing quality.
Integrated AI tools to streamline operations, enhance decision speed, and unlock new performance insights.